With up-close portraits and cinematic shots, Dow's Human Element print and television campaign honored everyday people who made a difference. Through them, Dow expressed its values and mission. The online campaign was an opportunity to fill out and tell those human stories. For the microsite, we stepped away from the busy, overdone design patterns of the time, and reduced the UI experience to the essentials, the elemental. Roll along the wall of stories to browse, pick one, and view – then keep going, be curious, explore.
